The digital marketing landscape has changed dramatically over the last few years and marketers need to think outside the box to generate more leads that convert to buyers and ultimately become brand ambassadors.
Choosing the right digital channel for your campaign in a world of infinite options is no easy task; whether you’re new to digital marketing or just needing to go back to the basics, there is one channel worth focusing on - Email.
Email is possibly one of the oldest marketing channel but is still number one in terms of reach.
Here are some interesting data:
4.3 billion email accounts that send 196 billion emails every day.
91% of consumers check their email daily.
Inbox's are checked 74 times a day on average.
Email has a marketing ROI of 4,300%. ie. for every $1 you spend, you will get $43 in return.
Email is an owned channel and has a direct one to one relationship with the consumer.
(Sources: Radicati, Deloitte and Direct Marketing Association).
Is the alarm ringing yet? If you have no email marketing strategy in place, are you considering it?
This blog series is all about how to be successful in email marketing from sending the right email to the right person at the right time, to measuring, optimizing and testing results based on real data.
Here’s a preview into what you could expect to read more on in the coming weeks:
✓ Part 1: Customer Lifecycle And Email Marketing.
✓ Part 2: Components Of A High-Performing Email.
✓ Part 3: Get To The Consumer's Inbox - Email Deliverability.
✓ Part 4: Measuring Success.
Part 5: Optimizing & Testing.
Stay tuned later on this week with Part 1 of 5: Customer Lifecycle And Email Marketing.
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